Performance isn't black and white - Infiniti Campaign by billelis

Performance isn't black and white - Infiniti Campaign

by billelis in My art

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A few months ago I was approached by TBWA Paris in order to participate in a collection of 20+ illustrations for their client Infiniti/ Team Red Bull. There was a total of 6 artists including myself and each artist got a set number of illustrations to complete according to their own personal style.

I was chosen to do the artwork for Bahrain Grand Prix, Monaco Grand Prix, Germany Grand Prix and Singapore Grand Prix. Each illustration focuses on particular assets of the cars . Bahrain focuses on the pistons, Monaco focuses on the paddle gear shift sustem , Germany focuses on the rear wheel angle adjustment system and Singapore focuses on the pure might and strength of their electronic supercar.

The colour schemes are relative to the countries flags and the main concept behind all illustrations is data visualisation and integration through digital art.

For Infiniti, performance is about more than statistics, it's about how their cars make the driver feel.
So for this campaign, we took performance data from a range of Infiniti cars and visualised it in a way that showed more colour, more depth and more feeling.
For each poster a car was selected based on how well its standard features matched the demands of each track.

Illustration: Billy Bogiatzoglou aka Billelis

3D Design: Billy Bogiatzoglou aka Billelis

Assistant Art Direction : Billy Bogiatzoglou aka Billelis

Art Direction and Creative Direction: Mattia Lachini, Fabian Braun , Maxwell Burgoyne , John Paul Williams

Project Management : Julie Champin

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