Typography in my definition relates to the art of type, be it letters, fonts, or anything relating to typography. The art is the applied technique in which letters, words, phrases or calligraphy etc. are arranged in a given space or composition.
It is not just about putting down letters on space but arranging them artistically, be it abstract, decorative, 3D or to form an image. The use of type should be the main focal point in which it is designed or photographed creatively.