Hi! I'm Eldiardo de la Pena, a freelance graphic artist from the Philippines. I love to design and create stuffs that my intuitive faculty perceives. I’m a fan of simple and simplicity. When I tackle a topic, I don’t think I’m done until I’ve found the simplest way to look at it. I think of simplicity as a process. You can’t always start there, but you can find it or create more of it as you go. I also think of simplicity as a by-product. It happens when I find the elegant path or the simple truth. Sometimes I see simplicity as a means to an end — where the end is a simpler understanding or a simpler result or a simpler way to share. Sometimes I have to look backward to find simplicity — I can’t always find simple up front, but sometimes when I look back, it was there all along, either hidden among the chaos, or I just didn’t have the right lens.
Jul 9th, 2011