Abercrombie Herren Down by Nicholasaljada

Abercrombie Herren Down

by Nicholasaljada in Abercrombie Herren Down

The flagship A&F brand has long benefited from its association to quality and privilege. This has not necessarily passed on to the four spin-off brands, however, given that consumers tend to view them as stand-alone companies. In order to address this and leverage the A&F brand more effectively, management has moved to advertise the four as “by A&F”.

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