In 2010, Philippine Graphic Design Awards (PGDA) introduced the first and only program that recognizes, celebrates, and showcases the most creative and innovative works by a Filipino in the field of graphic design. This year, PGDA continues with its task of enriching the Philippine graphic design landscape by:
Empowering remarkable Filipino graphic designers through the recognition of their work;
Inspiring Filipino graphic designers to continually produce unique, cutting-edge work;
Seeking support from within the community and among related industries to help cultivate the graphic design profession;
Establishing a reference for Philippine graphic design among its regional counterparts.